DLMS is Direct Livestock Marketing Services. DLMS works closely with markets and representatives from across Manitoba, Saskatchewan and Alberta, with the ability to bring together buyers and seller from across North America.
DLMS auctions have been developed to be like a live auction, with features such as instant bidding, streaming live audio and video for the sale. Through our websites DLMS offers complete marketing services to the commercial and purebred livestock industry.
DLMS works closely with markets and representatives from across Canada with the ability to bring together buyers and seller to your sale from across North America and around the world.
Check out our complete list of marketing service options below and then View the Agents/Reps page for representatives in your area.
DLMS Direct Feeder sale is hosted every Thursday at 10:00 am Mountain Time 100% online from the home page. Listen to a live auctioneer as each lot is introduced and sold just like a regular sale ring but with the many added advantages of DLMS Direct including:
Improving access to buyers is usually the biggest problem for producers wishing to sell off the farm and with DLMS being broadcast via the Internet, your livestock can be accessible from any location on the globe. By selling on DLMS Direct Feeder sale you are opening your cattle up to a much larger community of buyers than your local market.
Sell your cattle right from your own farm, ranch or feedlot, the stress that your cattle experience is minimized and knowing the price you will receive for your cattle before they leave the farm, will minimize your stress as well! Most of the animals sold on DLMS are sold F.O.B. (freight on board) the farm. What this means is that the buyer is responsible for paying the trucking. Which mean a reduced cost to you the seller. Cattle sold F.O.B. are also not subject to extra sorting and standing, that they might otherwise experience.
Take control in marketing of your cattle. Consignors are encouraged to have a price goal for the cattle they are selling. If the final price isn't high enough, the cattle can be passed this gives you more control in marketing of your cattle. We sell 90% of the cattle we list on most of our sales.
DLMS Pre-Sort Sales broadcasts give buyers the ability to be ringside at auction markets throughout the western provinces. A live broadcast of audio and video from our associate markets bring the sale right to you at the comfort of your farm or office. These presort broadcasts also give you the ability to watch the sale live as its happening and bid over the phone just like you were there. Our market reports, displayed on our website just after the sale, let’s buyers and sellers see the current market trends in the beef cattle industry, on a sale by sale basis.
The DLMS Purebred sale broadcasts provide live video and audio to customers around the world who cannot attend your sale. Potential customers will be able to view the live video from the ring as well as hear live audio of the auctioneer/blockman. In addition to the fastest audio in the industry bidders can participate in the sale using the DLMS point and click bidding service from their computer or mobile device.
The DLMS Online Only live closeout sale is designed to provide customers with the option to host a live sale with an auctioneer and a sale order without the need for bidders to be at the same place but rather host the sale 100% online. The DLMS online only closeout sales provide audio and pre-sale videos to customers to bid live with a sale order. Each lot is opened and sold/closed with the same point and click bidding system that is used for our Purebred Sale Broadcast service. As bidders bid they also hear audio from the closeout team and view pictures and pre-recorded videos on each lot as the lot is sold.
Our event broadcast team provides a unique broadcast experience that combines years of experience in show and event broadcasting with our specially designed event broadcast page. The DLMS events page is unique by design and how we present each event. Our event broadcast page includes our industry leading live video & audio broadcast screen, Interactive chat window, and on screen class listings to provide a unique event coverage experience.
Farm Gate Timed Auctions is the newest sale service added to DLMS family. This new timed sale option provides multiple options to host a 100% online sale. With multiple close out options including Race Horse style close with extended bidding, hard closeout time, and the buy now sale type. Farm Gate Auctions offers you the low cost option to promote your sale to the world 100% online. DLMS Farm Gate Auctions is different from our live sale closeout option as this timed sale option provides your customers with a unique bidding option to bid on different lots as the price increases with all lots in the sale staying open till bidding has stopped on all lots, allowing bidders to move to a different lot if their lot increases out of their price range.
Through our associate video production division, Cattlevids.ca, we can provide video production and sale day big screen TV services in a complete package. Our experienced team come to the farm prior to the sale and video all of the cattle being sold. We work with you to schedule this based on the time of the sale and the weather. After video day, our team will edit the video to an approx 30-45 second clip of each lot. These clips will have the lot number and farm logo added. Our goal is to add the lot numbers in a clear easy viewing format that assist bidders on sale day with quick reference to the lot number to eliminate confusion during the sale. After the clips are complete, your videos will be posted on your own cattlevids viewing page for linking to your website, DLMS and the Cattlevids.ca home page.
After the videos are complete let the experience of the Cattlevids team takes the headache out of hosting a video sale with no livestock moving through a sale ring on sale day. As part of our complete video service we provide you with everything needed to make your video sale a success. This video sale service includes sale day TV Screens complete with stands and every thing needed for sale day. Our experienced team then simply clicks the button to let the first bull or female in to the ring or rather on to the screen. Our goal is to take the technical stress out of hosting your video sale. Check out the Cattlevids.ca Website for complete video listings.
After you have created your free user account and want to become a bidder for the Feeder or Pre-Sort sale call Jeannie Chase at 780-554-4939. A DLMS commercial bidding credit application be sent out and after its been filled out your account will be screened and checks completed. After the completion of this process, your status will change and you will be allowed to bid. Then simply log in to any sale you wish and bid. When the bid button is RED, you are in as the high bidder. If your bid is the final high bid you own the cattle and the DLMS listing representative will contact you to arrange dates and trucking.
After you have created your free user account and want to bid on a Purebred or specialty sale log in to the website, On the left side of the screen you will see the BUYER APPROVAL tab. Click the link and you will find a list of Upcoming Sales on DLMS, click the "Sign Up" button to request bidding approval for that sale. After your account has been reviewed by the sale staff your status will change to "APPROVED" and you are ready to bid. On Sale day simply log in to the sale and your ready to bid. During bidding when the bid button is RED, you are in as the high bidder. If your bid is the final high bid you own the lot and you can contact the sale manager to arrange delivery, pick up or to get payment details for your lots.
For questions on Purebred Buyer approval please contact DLMS – Purebred Division – Mark Shologan 780-699-5082 or Purebred Sale Team contact 780-991-3025.
Commercial sale consignors please Contact a DLMS representative in your area or call Jeannie Chase at 780-554-4939. We'll find you an agent. A DLMS agent will come out to sort, picture and describe you cattle right at your yard. Your cattle listing will be posted for the appropriate sale and auctioned on sale day. Your DLMS agent will be in contact with you sale day to discuss your final bid If you accept your final bid, your cattle are sold and trucking will be coordinated with your DLMS agent.
Purebred & Specialty sale inquiries please contact the Purebred & Specialty sale team to discuss all the broadcast options for your sale. Mark Shologan 780-699-5082 or Purebred Sale Team contact 780-991-3025.